Our Process
Apply to Pitch
The first step in our investment process begins with your application and pitch submission. Founders provide key information about their company, market opportunity, vision, and growth strategy for our team to review. Companies that align with our investment focus are invited to move forward in the process and present directly to our junior investment members.
Pitch Your Startup
Pitch your vision, traction, and long-term strategy directly to our junior investment members. During this stage, we evaluate your product, market positioning, and execution capabilities. Beyond the business itself, we focus on the founder’s ability to adapt, lead, and build a company capable of long-term growth and sustainability.
Due Diligence
Selected companies enter due diligence to evaluate financials, technology, traction, scalability, and operations, which includes a presentation to our full investment team. This collaborative stage aligns both parties while identifying exactly where our experience, network, and resources can help accelerate your growth.
Investment
Once due diligence is complete the opportunity is presented to the Investment ComMittee. Selected companies undergo legal due diligence and are funded. Our investment is the first step in a journey of innovation and growth.
Enhance Value & Support Growth
Our commitment to your startup extends far beyond the initial investment. The SDH Capital team is dedicated to providing continuous support, resources, and connections vital for your sustained growth and success. We're in it for the long haul, ensuring we grow and thrive together.
